🚀 Maximize Social Ad ROI: How to Track the Metrics That Matter
You’re running ads on Instagram, Facebook, or Google. Great!
But here’s the problem — you’re spending, but not scaling.
Running social ads without tracking the right metrics is like driving blindfolded. You’ll spend the money, but you won’t know where it’s going or why it isn’t converting.
This blog explains how to maximize your ROI (Return on Investment) by tracking the metrics that actually move the needle, with real strategies to improve results.
🤯 Why Most Businesses Lose Money on Ads
They focus on vanity metrics like likes and impressions
Their landing pages are slow or misaligned
They don’t monitor performance often enough
They run one-size-fits-all ads for everyone
Solution?
Get laser-focused on performance data, optimize based on it, and stop guessing.
📊 7 Metrics That Actually Matter (and What to Do with Them)
1. 📉 CTR (Click-Through Rate)
What it tells you:
How many people clicked your ad compared to how many saw it?
Why it matters:
Low CTR = your creative or copy isn’t resonating.
Good CTR (avg):
Facebook/Instagram: 0.9% – 1.5%
Google Search: 3%+
Improve it by:
✔️ Testing new visuals (carousel, video, UGC)
✔️ Making headlines, benefit-driven
✔️ Using stronger CTAs like “Get Instant Access” or “Book in 60 Seconds”
2. 💰 CPC (Cost Per Click)
What it tells you:
How much are you paying for each click?
Why it matters:
High CPC = inefficient targeting or low relevance.
Optimize by:
✔️ Narrowing your audience
✔️ Improving ad relevance score (Meta)
✔️ Testing different placements (stories vs feeds)
3. 📥 Conversion Rate (CVR)
What it tells you:
How many people clicked and actually signed up / purchased?
Why it matters:
You can have 10,000 clicks, but if your page doesn’t convert, it’s wasted money.
Fix this by:
✔️ Aligning ad copy with the landing page
✔️ Speeding up page load (under 3 seconds)
✔️ Reducing form fields to 3 or fewer
✔️ Adding urgency (limited time, testimonials, trust badges)
4. ⏳ Landing Page Load Time
What it tells you:
How quickly your site loads after someone clicks an ad.
Why it matters:
A 1-second delay = 7% drop in conversions.
Improve it by:
✔️ Compressing images
✔️ Using lighter fonts or no animation
✔️ Switching to a better hosting plan
✔️ Using tools like GTmetrix
5. 📈 Frequency
What it tells you:
How often does the same user see your ad?
Why it matters:
High frequency = audience fatigue → ad blindness → wasted spend
Watch for:
Facebook: 2–3 is healthy
Above 4? Time to refresh creatives
6. 🧠 Relevance Score (Meta) / Quality Score (Google)
What it tells you:
How relevant your ad is to your audience.
Why it matters:
Low scores = higher CPC, lower reach, fewer results.
Boost it by:
✔️ Improving engagement (likes, comments, shares)
✔️ Matching audience interests more tightly
✔️ Creating platform-native content
7. 🧲 ROAS (Return on Ad Spend)
What it tells you:
How much revenue are you getting per $1 spent on ads?
Formula:
ROAS = Revenue / Ad Spend
Example: $1,000 revenue / $200 spend = 5.0 ROAS
Optimize by:
✔️ Testing different offers (free trial, limited-time discount)
✔️ Increasing average order value (AOV)
✔️ Adding retargeting for cart abandoners
🎯 Bonus: Track What Happens After the Click
Running great ads isn’t enough — the post-click experience must match:
Are people bouncing immediately?
Are they navigating to the right page?
Is your mobile version clean and fast?
💡 Use Hotjar or Microsoft Clarity to watch real user behaviour and fix drop-offs.
🛠 Our Favourite Tools for Tracking & Optimizing Ads
🚀 Want Us to Build High-Converting Ads for You?
At Akshari Solutions, we do more than just run ads —
We create click-worthy campaigns, build fast landing pages, and track every metric that matters.
✔️ Meta & Google Ad Campaigns
✔️ Performance-Based Reporting
✔️ Conversion-Optimized Funnels
✔️ A/B Testing & Creative Design
📞 Let us maximize your ROI, not just your ad spend.
👉 Book a free performance audit
📧 [email protected] | 📍 Canada’s Small Biz Growth Partner
