🧰 Monthly Digital Marketing Maintenance Checklist for Small Businesses
Running a business today means juggling your services and your digital presence — website, SEO, ads, email, reviews, and social media. But unlike print flyers or static brochures, your digital assets need ongoing care to perform.
This comprehensive monthly checklist will help your brand stay competitive, grow visibility, and avoid silent business killers like broken links or outdated campaigns.
🚨 Why Your Digital Marketing Needs Monthly Maintenance
Just like you’d service a car regularly to avoid breakdowns, your digital strategy needs monthly attention. Here’s why:
Search engine algorithms change frequently – your once-top-ranking page might now be buried under newer, better-optimized content.
User expectations evolve – slow websites or outdated social posts can turn away potential customers.
Ad budgets drain fast – without close monitoring, you could spend thousands with little return.
Missed leads and broken funnels – unmonitored contact forms, inactive email automations, or expired promotions can silently sabotage results.
A business that ignores maintenance is a business that leaks revenue.
✅ The Ultimate Monthly Digital Marketing Checklist
This checklist is broken down into five core areas. We recommend assigning these tasks across your team or outsourcing to professionals (like us 👋).
🖥️ 1. Website Performance & UX
“Your website is your 24/7 salesperson — don’t leave it broken or outdated.”
Monthly Tasks:
✅ Load your site on desktop and mobile — does it load within 3 seconds?
✅ Test all contact forms (submit, reply emails, thank-you pages)
✅ Check navigation menus and internal links
✅ Fix any broken links or 404 errors (use Broken Link Check)
✅ Review product or service updates
✅ Add new photos or case studies to keep it fresh
✅ Run a speed audit using GTmetrix or PageSpeed Insights
✅ Backup your website (if not on auto-backup)
Pro Tip:
Web performance is directly linked to SEO. A 1-second delay can reduce conversions by 7%.
🔍 2. SEO Health & Ranking
“SEO is not a one-time setup — it’s an ongoing game of relevance.”
Monthly Tasks:
✅ Check Google Search Console for new errors or coverage issues
✅ Review and refresh one old blog post (add updated info, new keywords)
✅ Add internal links from old posts to new ones
✅ Ensure NAP (Name, Address, Phone) is consistent across all platforms
✅ Monitor keyword rankings for priority pages using tools like Ubersuggest or Ahrefs
✅ Update schema markup if new services/products were added
Pro Tip:
Websites that consistently update content rank better than static sites. Keep evolving.
📱 3. Social Media & Ads Audit
“Don’t just post. Optimize.”
Social Media:
✅ Audit profile bios, cover images, and pinned content
✅ Remove outdated posts or expired offers
✅ Repurpose best-performing posts into Reels or Stories
✅ Check engagement rates (likes, comments, shares)
Paid Ads:
✅ Review ad performance (CTR, CPC, conversions) on Google & Meta
✅ Pause low-performing ads and test new creatives
✅ Check if ad copy still matches landing page content
✅ Monitor remarketing audiences — are they shrinking or growing?
Pro Tip:
Landing page relevance is as important as ad quality. A mismatch can tank conversions.
📬 4. Email Marketing & Automation
“Every email you send is a chance to build trust or lose attention.”
Monthly Tasks:
✅ Clean your list (remove unsubscribed, bounced contacts)
✅ Test all automated flows (welcome, abandoned cart, re-engagement)
✅ Send a value-driven email to your list, not just a promo
✅ Track open rates, click-through rates, and conversion metrics
✅ A/B test subject lines or CTAs
Pro Tip:
Most businesses lose 20–30% of email subscribers yearly. Regular engagement helps retain them.
⭐ 5. Online Reviews & Brand Mentions
“Your reputation is your real marketing budget.”
Monthly Tasks:
✅ Respond to all new reviews (positive or negative)
✅ Send review requests to recent customers
✅ Add a glowing review to your homepage or service pages
✅ Monitor mentions on forums, Facebook groups, or Google Alerts
✅ Highlight customer stories/testimonials on social media
Pro Tip:
Businesses with 50+ recent reviews see 30% more calls and visits than those with fewer.
🧠 Suggested Tools for Monthly Marketing Maintenance
👀 What Happens If You Skip This?
Skipping digital maintenance is like ignoring your shop’s front window.
Would you walk into a store with:
Dusty shelves
Flickering lights
Outdated signs
No one at the counter?
That’s what customers experience online when your brand isn’t actively managed.
🤝 Let Akshari Solutions Handle This for You
At Akshari Solutions, we specialize in helping Canadian businesses grow online consistently.
Our Monthly Growth Management Plans cover:
✔️ Website maintenance
✔️ SEO
✔️ Ad optimization
✔️ Review generation
✔️ Email sequences
✔️ Content strategy
📞 Let’s keep your brand fresh, fast & functional.
